Dhruthi Ashwathnarayana

I’ve always been a curious person—the one who asks ‘why’ a little too often.

Turns out, that’s a great trait when you work with people, data, and strategy. Now, I get to turn that curiosity into insights that make a difference.

ABOUT

Hi! I’m Dhruthi, a Psychology graduate with a Masters degree in Psychology from the University of Surrey. With a background in psychology, data, and marketing, I turn human behavior into smart strategies; whether it’s building brands, engaging audiences, or making decisions that actually make sense.

I’ve worked across marketing, branding, and analytics, helping businesses connect with people in a way that feels real. My approach? Data meets creativity. Numbers tell a story, but it’s human insight that makes it meaningful.

Outside of work, you’ll find me painting, dancing, exploring history, or deep in a good conversation. I believe the best ideas come from mixing different perspectives.

EDUCATION

B.A. in English, Journalism & Psychology

May 2020 – May 2023
St. Joseph’s College (Autonomous)

Now St. Joseph’s University, St. Joseph’s College (Autonomous) was affiliated with Bangalore City University and is renowned for its academic excellence and commitment to holistic development, offering a wide range of undergraduate and postgraduate programs.

  • Grade: First- Class Distinction
  • Activities and societies: Josephite Dance Association, Nous: Association of English Language and Literature

MSC. Psychology (Conversion)

Sept 2020 – Nov 2024
University of Surrey

The University of Surrey has consistently ranked within the top 20 in the UK, showcasing its commitment to innovation and academic excellence.

  • Grade: Distinction
  • Activities and societies: Learning Brain Lab, Surrey Business Society

WORK EXPERIENCE

ACCOUNT MANAGER

June 2025 – Nov 2025
Relay Direct
  • Built strong customer relationships through targeted outreach and consultative communication, consistently delivering 120–150% of daily KPIs and achieving the highest conversion rate nationally, ranking first in the UK for campaign performance.
  • Fast-tracked into a leadership-track role based on performance, supporting new starters with sales coaching, product knowledge, and communication frameworks. Contributed to a 15% improvement in team productivity, helping colleagues reach target readiness within their first 1–2 weeks and strengthening overall field execution.
  • Assisted multiple senior Managing Directors with daily commercial operations and expansion activity, strengthening my analytical and client-handling skills while preparing for full account ownership and broader commercial responsibilities within the organisation.

Early Years Practitioner

Jan 2024 – June 2025
Bright Horizons Family Solutions
  • Demonstrated adaptability by addressing unexpected challenges, fostering teamwork to implement solutions, and upholding strict health and safeguarding standards effectively.
  • Fostered trust with key stakeholders including parents and colleagues by providing clear communication, empathetic support, and child-centred approach to individual needs.
  • Developed and implemented interactive activities in compliance with EYFS standards, supporting the development of cognitive, motor, and language skills.

INNOVATION PLACEMENT SCHEME- PLACEMENT STUDENT

Apr 2025 – Apr 2025
Addleshaw Goddard
  • Developed a client-focused tech solution during a Hackathon, improving projected workflow efficiency by 25%.
  • Applied GenAI techniques to accelerate solution design by 30% through targeted innovation workshops.
  • Collaborated across consulting, legal tech, and managed services teams, delivering actionable insights to stakeholders.

RETAIL SALES ASSISTANT

Dec 2023 – Feb 2024
Mango UK
  • Achieved a 20% increase in repeat customer visits through personalised engagement strategies, enhancing satisfaction and loyalty.
  • Streamlined checkout processes, reducing wait times by 5+ minutes and improving store efficiency.
  • Boosted sales performance by 15% with targeted promotions and alignment with marketing strategies and customer preferences.

MARKETING & EMPLOYER BRANDING INTERN

Sept 2021 – Jan 2022
Buzzed Brews India
  • Led cross-functional teams in executing integrated marketing initiatives that streamlined processes and improved project delivery timelines by 25%, fostering collaboration between sales, product development, and HR to align marketing strategies with business objectives.
  • Achieved 70+ daily footfalls through a targeted marketing campaign that identified and engaged a new customer segment, driving successful product launch and rebranding efforts.
  • Conducted in-depth market research to uncover consumer trends and preferences, enabling the development of targeted marketing campaigns that enhanced campaign effectiveness by 25%.
  • Facilitated stakeholder engagement that resulted in a 15% increase in project alignment and a 30% reduction in campaign launch delays through regular updates and collaborative feedback sessions.